Today, it seems like every brand is pairing off in a public display of commercial affection. Supreme x Ore, Skittles x mustard. The list is long, strange, and getting stranger. What began as a clever way to blend audiences and spark buzz has, in many cases, become a bloated, overplayed marketing move. We’ve reached a point where the question is no longer “What will they think of next?” but rather, “Do we really need them to?”
And then, KFC raised the bar….The fried chicken company, that recently moved to Texas by the way, has partnered with the oral care brand Hismile to introduce a limited-edition fried chicken-flavored toothpaste. This unique product is inspired by KFC's signature 11 herbs and spices, aiming to replicate the distinctive taste of their Original Recipe Chicken.
The fluoride-free toothpaste is designed to provide a thorough cleaning experience while delivering the savory flavor of fried chicken. It's available for purchase on Hismile's website at $13 per 2.1-ounce tube. Additionally, there's a matching KFC-branded electric toothbrush priced at $59, featuring three cleaning modes and a built-in timer. nitially conceived as an April Fools' joke, the overwhelming interest led KFC and Hismile to make the product a reality. Koban Jones, Hismile's marketing manager, stated, "We love pushing boundaries, and what better way to do that than by bringing KFC's legendary flavors into an everyday essential?"
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