Hey Friends,
I hope everyone had an enjoyable Labor Day! U.S. consumers spent over $2 billion online around Labor Day in 2024, and similar levels are anticipated for 2025. This week we see the return of the NFL, which is already drawing brand collaborations and retail hype.
Today we take a deeper look at Macy’s joins forces with Amazon Ads, American Eagle taps Travis Kelce for a cultural crossover, and major SNAP changes threaten small grocers while boosting big-box chains.
Let’s get into it……
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