This Week in Retail #90

Sometimes a title is hard on a Monday.....

Hey Friends,

Last week was a whirlwind, Sydney Sweeney’s American Eagle jeans campaign drew backlash for its “great genes/jeans” tagline, which critics said evoked racial purity themes and leaned into outdated beauty standards, while others saw it as a bold, anti-woke statement . Meanwhile, the back-to-school rush and early holiday planning signaled that the second half of the year is officially in full swing.

Today we are discussing Dior’s NY flagship spa, the latest shop-in-shop collaboration, and Victoria Secret throwing hail mary’s to connect with Gen Z.

Let’s get into it……..