This Week In Retail

This Week In Retail

This Week in Retail #102

Retail Reinvented: From Doctor’s Offices to Digital Aisles, Amazon and Ulta Rethink How Customers Shop

Mike Vaughn's avatar
Mike Vaughn
Oct 14, 2025
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Hey Friends,

This week, two big names are shaking up the customer experience in very different ways. Amazon is bringing prescriptions directly to doctor’s offices with its new in-office pharmacy kiosks, while Ulta Beauty is expanding its online reach with the launch of its UB Marketplace. Both moves show how retailers are finding creative ways to meet customers where they are—whether that’s in the exam room or scrolling online for the next big beauty trend.

Let’s get into it…..

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