Super Bowl LIX: What It Meant for Retail and Advertising

The Super Bowl isn’t just the biggest night in sports—it’s also a major event for retail and advertising. Super Bowl LIX in 2025 proved once again that brands are willing to spend big to capture the attention of millions of viewers. From record-breaking consumer spending to high-stakes ad buys, here’s a breakdown of how retail and advertising benefited from this year’s game.