Today, Amazon released an exciting new program, titled Amazon Haul.
Amazon Haul is a new shopping experience in the Amazon app and mobile site, currently in U.S. beta. It features affordable products across categories like fashion, home, lifestyle, and electronics, all priced under $20, with many items at $10 or less. Delivery takes one to two weeks, with free shipping on orders over $25. Customers can find discounts of 5% on $50+ orders and 10% on $75+ orders.
To shop Amazon Haul, users can search “Haul” in the app or visit amazon.com/haul. The feature offers products like iPhone cases, winter gloves, and kitchen tongs, often priced below $5. Purchases over $3.00 come with free returns at over 8,000 U.S. locations, and all items are covered by Amazon’s A-to-z Guarantee, ensuring product authenticity and quality. This launch adds a new option for budget-conscious shoppers, with Amazon committed to refining the experience based on user feedback.
Amazon Haul’s launch aims to challenge SHEIN and Temu by tapping into the demand for ultra-low-cost, trend-focused shopping that has driven both competitors’ rapid growth. Here’s how Amazon Haul is positioning itself to compete effectively:
1. Affordable Pricing: Similar to SHEIN and Temu, Amazon Haul targets budget-conscious consumers by offering items under $20, with most priced at $10 or less, and some as low as $1. This price range is designed to match or undercut what shoppers typically find on these Chinese platforms.
2. Broad Product Categories: Amazon Haul offers a mix of fashion, home goods, electronics, and lifestyle items—categories popular on SHEIN and Temu. By covering a broad range of categories, Amazon Haul hopes to attract customers looking for affordable options across various shopping needs.
3. In-App Integration and Accessibility: Unlike SHEIN and Temu, which operate as standalone platforms, Amazon Haul is embedded directly in the Amazon app and website. This convenience could attract Amazon’s existing customer base and Prime members, especially those who prefer not to shop across multiple apps or are already accustomed to Amazon’s shopping experience.
4. Trust and Assurance via the A-to-Z Guarantee: One of Amazon Haul’s competitive edges is its A-to-Z Guarantee, which reassures shoppers of product authenticity and condition—a common concern with low-cost items. While SHEIN and Temu have made strides in gaining consumer trust, Amazon’s established reputation for buyer protection could sway consumers worried about product quality and safety.
5. Returns and Customer Service: Amazon Haul offers free returns for purchases over $3 at more than 8,000 U.S. locations, including Amazon Lockers and select stores, making the return process easy and accessible. In contrast, returns to SHEIN and Temu can sometimes be more complicated, with longer return windows and potentially international shipping fees.
6. Discounts for Larger Purchases: Amazon Haul offers additional discounts (5% off orders over $50, 10% off orders over $75), encouraging customers to build larger orders. This feature promotes increased spending per visit, similar to Temu’s strategy of offering tiered discounts on bulk purchases.
7. Faster and Reliable Shipping: Although Amazon Haul items have longer delivery times (one to two weeks) compared to regular Amazon products, this is still competitive with SHEIN and Temu, which also typically take a few weeks to deliver. Additionally, Amazon has a logistics network that could support quicker and more reliable delivery in the future.
8. Competitive Edge from Amazon’s Ecosystem: Finally, Amazon Haul benefits from Amazon’s vast logistics and digital ecosystem. While SHEIN and Temu are mostly focused on their low-cost marketplaces, Amazon Haul exists within Amazon’s expansive service network. This includes seamless shopping with existing Amazon benefits like Prime, access to Amazon’s customer service, and integration with Amazon’s payment methods.
Overall, Amazon Haul leverages Amazon’s scale, trustworthiness, and app integration to attract shoppers who may have been tempted by SHEIN and Temu but are hesitant to fully commit due to concerns about product quality, customer service, or return logistics. It’s a powerful bid to keep cost-conscious customers within the Amazon ecosystem.